Hailey Bieber shines in sunny shot promoting her Rhode skincare line following legal win for her brand
Hailey Bieber on Sunday took to Instagram with a stunning side shot of herself in a promotion for her skincare line, Rhode.
The supermodel, 25, who is married to musical superstar Justin Bieber, 28, posted a pic of her profile with the caption: ‘The @rhode peptide glazing fluid is back tomorrow at 8am pst. Limited quantities for now but more to come very soon … get your glaze.’
In the image, the Tucson, Arizona-born beauty, whose parents are actor Stephen Baldwin and graphic designer Kennya Baldwin, grabbed her brown locks while donning a white tank top and hoop earrings.
The latest: Hailey Bieber, 25, on Sunday took to Instagram with a stunning side shot of herself in a promotion for her skincare line, Rhode
In a second shot, Hailey was seen seated in what appeared to be a shower while holding up a container of the item.
The social media posts came amid legal ongoings surrounding the beauty brand, as she was sued by the proprietors of another brand named RHODE who accused Baldwin’s company of trademark infringement, E! News reported after reviewing legal docs in the case.
In the litigation, the New York-based clothing and lifestyle brand on Friday had sought to stop Hailey from releasing a documentary titled The Making of Rhode, but the judge allowed it to be put out after reviewing its content.
Hailey’s attorney Michael Rhodes said in a statement that his team was ‘pleased with the court’s thorough order denying plaintiff’s motion to preliminarily enjoin Hailey’s new company and skincare line.’
In a second shot, Hailey was seen seated in what appeared to be a shower while holding up a container of the item
In a promotional clip for her brand, Hailey said she chose Rhode as it’s the middle name both she and her mother use
A spokesperson for the New York-based RHODE said in a statement that their suit will continue, adding that Friday’s ‘court ruling is simply a decision by the judge not to prohibit Hailey Bieber’s skin care line from using our brand name while litigation proceeds, deferring the ruling until we have the opportunity to gather more evidence.
‘We remain confident that we will win at trial. “RHODE” is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we have spent the last nine years building.’
In legal docs, RHODE co-founders Purna Khatau and Phoebe Vickers said that Hailey, in naming her brand, disregarded ‘that two other women entrepreneurs have been using the RHODE brand name for years.’
Hailey was sued by the proprietors of another brand named RHODE who accused Baldwin’s company of trademark infringement
RHODE co-founders Purna Khatau and Phoebe Vickers said in a June 21 post that while they didn’t want to engage in litigation with Hailey, they ‘had to in order to protect our business’
In a June 21 post on the company’s Instagram page, Khatau and Vickers said that while they didn’t want to engage in litigation with Hailey, they ‘had to in order to protect our business.’
They continued: ‘We admire Hailey. She has worked hard and earned the ability to create her own skin-care line. We don’t want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success. Hailey could choose any brand for her skin-care line. We have only the brand name “RHODE” that we’ve built.
‘That’s why we didn’t sell her our brand when she asked four years ago, and why we ask her now to change her skin-care line’s brand. Her using our brand is hurting our company, our employees, our customers, and our partners.’